I am a consultant specializing in US-NL international operations and communication. My job is to make sure your transition into the US market is seamless, culturally accurate, and structurally sound.

My ability to fix complex operational issues comes from working directly at the intersection of international messaging and high-stakes healthcare. I started my career handling communications at Userwerk. From there, I transitioned into healthcare, serving as a Pharmacy Operations Manager at Walgreens before taking a specialized role at Oregon Health & Science University (OHSU). At OHSU, I handled the daily, on-the-ground realities of the US healthcare system. I know exactly what the market looks like from the inside out.

As a healthcare worker at heart, my professional philosophy is rooted in peace, justice, and accessibility. I only partner with companies that are actively working to better the lives of others.

In return, I give my clients zero-BS communication and transparent, constructive honesty. I will never sugarcoat a problem. If a strategy, an operational plan, or a piece of copy isn't going to work in the US, I will tell you exactly why, and help you fix it.

I am a consultant specializing in US-NL international operations and communication. My job is to make sure your transition into the US market is seamless, culturally accurate, and structurally sound.

In my experience, European companies entering the US market usually fall into one of three traps:

• The Directness Disconnect: Dutch directness is highly efficient, but in American corporate culture, it can accidentally come off as aggressive or offensive. I soften the edges of your outgoing communications so your message lands perfectly without losing its intent.
• The Logic Trap: European biotech companies often assume the US healthcare system functions logically. It doesn’t. I help firms navigate the absurdities of the US pharma market, insurance bottlenecks, and Prior Authorizations so their operational plans actually survive contact with reality.
• The Cultural Mix-Up: Relying on British English spelling, idioms, or cultural references in the US makes a company look out-of-touch. I provide business and American English tutoring to localize your language, ensuring you look like a seamless, local partner.

My ability to fix these issues comes from working directly at the intersection of international messaging and high-stakes healthcare. I started my career handling communications at Userwerk. From there, I transitioned into healthcare, serving as a Pharmacy Operations Manager at Walgreens before taking a specialized role at Oregon Health & Science University (OHSU). At OHSU, I handled the daily, on-the-ground realities of the US healthcare system. I know exactly what the market looks like from the inside out.

As a healthcare worker at heart, my professional philosophy is rooted in peace, justice, and accessibility. I only partner with companies that are actively working to better the lives of others.

In return, I give my clients zero-BS communication and transparent, constructive honesty. I will never sugarcoat a problem. If a strategy, an operational plan, or a piece of copy isn't going to work in the US, I will tell you exactly why, and help you fix it.